The Benelux has rapidly become one of our fastest-growing regions, with more owners, property managers, and partners adopting Proprli as their operational hub. This momentum demands leadership capable of building structure, scaling teams, and strengthening our presence across multiple markets.
Introducing our new Head of Benelux
We are proud to welcome Jordy Smit as our new Head of Benelux, starting in January 2026, responsible for all teams and operations in the Netherlands, Belgium, and Luxembourg.
Jordy brings a unique combination of entrepreneurial DNA and international experience gained at some of the world’s most influential technology companies, including Google, Microsoft and Verizon. He has built companies from scratch, led teams in fast-moving environments, and worked closely with category-defining global brands.
He understands what it takes to build, scale, and accelerate – which is exactly where Proprli is today.
“Jordy joins Proprli at an incredibly important moment. The Benelux is scaling fast and becoming a cornerstone of our European expansion. We needed someone who combines entrepreneurial speed with the operational maturity of someone who has worked with major international brands - and Jordy brings exactly that. With the momentum we’re seeing, I wouldn’t be surprised if his responsibilities extend beyond the Benelux sooner rather than later.” - Boudewijn Groot, CEO & Co-founder
Strengthening a core growth region
The Benelux is evolving into a central market for Proprli – expanding quickly, growing in complexity, and requiring a stronger foundation for the years ahead. Under Jordy’s leadership, Proprli will continue to deepen its footprint, grow commercial teams, expand our partner network, and intensify collaboration with leading property management organisations and investors.
This is a strategic step that strengthens not only the region, but the entire Proprli organisation.
“Proprli is building something that the real estate industry has needed for a long time: a single platform that brings clarity, structure and collaboration to daily operations. The growth in the Benelux is impressive, but what excites me most is the potential - the opportunity to build strong teams, deepen partnerships, and help shape a platform that will define how real estate is managed across Europe. I’m thrilled to be part of this journey.” - Jordy Smit, Head of Benelux
Built for impact and international scale
Proprli is becoming the platform where technical real estate operations come together – one place where owners, property managers, and service providers collaborate. Strengthening our leadership team is a natural step as we prepare for the next chapter of growth, innovation, and international expansion.
Jordy’s arrival brings new energy, new focus, and the belief that we are building something truly substantial, long-term, and global.
